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Why Microsoft Embraced GamingA video-game console was the stalking horse of a new corporate strategy. When the original Xbox video-game console went on sale in 2001, it wasn't clear why Microsoft, known for staid workplace software, was branching out into fast-paced action games. But Microsoft decided that capitalizing on the popularity of gaming could help the company position itself for the coming wave of home digital entertainment.
Source: Technology Review
Posted on:
Thursday, Nov 03, 2011, 10:53am
Views: 19
Source: http://www.labspaces.net/114909/Why_Microsoft_Embraced_Gaming
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