Carefully created and keyword optimized press releases can boost a websites SEO and as a result increase traffic, conversions and sales. Because of the the internet online press releases can be distributed worldwide within minutes of being published.? Too many internet marketers however are ignoring the potential of these SEO gems. Online press releases should not be confused with those for traditional ?offline? media. These focus on television, radio and print media but getting published to these is almost impossible if you are a small oepration. Links for SEO Internet marketers ? any business with an online presence ? can increase their search engine rankings and grow website traffic. Traditional press releases have to be compile to an industry accepted standard, but online press releases are able contain active links (priceless!) ? and backlins from well ranked websites (like news networks) are invaluable for SEO. Distribution There are many online press release distribution services.? The ones with best reach, results and reputation come at a price, but you get what you pay for.If links from auto-blogs will satisfy you, then opt for the free services.? Many professionals int he PR world suggest using both ? but not the same release. ? Create a top notch one for the premium distribution service, and the rewrite it for the free service.Ensure that the title or headline for each is very different, but of course with the keyword in place. Target Your Niche Most PR professionals now recommend clients with online businesses this type of service.They are aware of the targeted focus to be gained by using properly researched keyword terms, ones that bring in buying clients. ? A well crafted and distributed press release can boost a company?s online presence, whether they are a corporation or a one-man band. Online media releases are inexpensive and can be tailored to any specific niche. Their results can be tracked ? as simply as setting up a Google alert! Whether internet marketers choose to create their own powerful press releases, or outsource them to professionals, they need to be aware of what is involved, how they are produced and distributed, and their cost.You cannot brief an outsourcer properly if you don?t know what you need.
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